Business and Digital Marketing aims to train professionals in the field of Digital Marketing and issue the Professional Diploma to students upon completion. Students will have access to the latest and most prevalent technologies in business and digital marketing, helping them build solid foundational skills in the Fundamentals website, Digital Analytics, and Client Management programs. Content-based on job descriptions in positions such as Digital Marketing Executive, SEO Executive & Digital Marketing, and Marketing Analyst. Some courses in the program will be granted global certificates and complement students in international exams.
Term 1
- Overview of Marketing, Digital Marketing and Opportunities
- Website Fundamentals and Tools
- Social Media Marketing
- Content Planning & Promotions
- Email Marketing
Term 2
- Digital Analytics
- Mobile Marketing
- Search Engine Optimization
- Search Engine Marketing (SEM)
Inbound Marketing
Term 3
- Business Perspective on Marketing
- Market Research – Primary and Secondary
- Online Reputation Management
- Managing Digital Initiatives
- Customer Relationship Management
- Ecommerce Optimization
- Preparing for certifications
- Client Management
- Professional Skills & Interview Preparation
VISION
Enabling Vietnam for a digital future and a knowledge hub for the world
MISSION
Bring the best technology-enabled learning solution to students, the workforce, and Universities creating a trained pool of manpower who are ready for the FUTURE OF JOBS
Certificate in Digital Marketing Associate
Module | Duration (Hrs.) |
Overview of Marketing, Digital Marketing and Opportunities | 24 |
Website Fundamentals and Tools | 14 |
Social Media Marketing | 16 |
Content Planning & Promotions | 12 |
Email Marketing | 6 |
Diploma in Digital Marketing Expert
Module | Duration (Hrs.) |
Term 1 | |
Overview of Marketing, Digital Marketing and Opportunities | 24 |
Website Fundamentals and Tools | 14 |
Social Media Marketing | 16 |
Content Planning & Promotions | 12 |
Email Marketing | 6 |
Term 2 | |
Digital Analytics | 18 |
Mobile Marketing | 18 |
Search Engine Optimization | 14 |
Search Engine Marketing (SEM) | 10 |
Inbound Marketing | 14 |
Total | 146 |
Professional Diploma in Business & digital Marketing
Module | Duration (Hrs.) |
Term 1 | Duration (Hrs) |
Overview of Marketing, Digital Marketing and Opportunities | 24 |
Website Fundamentals and Tools | 14 |
Social Media Marketing | 16 |
Content Planning & Promotions | 12 |
Email Marketing | 6 |
Term 2 | |
Digital Analytics | 18 |
Mobile Marketing | 18 |
Search Engine Optimization | 14 |
Search Engine Marketing (SEM) | 10 |
Inbound Marketing | 14 |
Term 3 | |
Business Perspective on Marketing | 12 |
Market Research – Primary and Secondary | 14 |
Online Reputation Management | 10 |
Managing Digital Initiatives | 12 |
Customer Relationship Management | 18 |
Ecommerce Optimization | 8 |
Preparing for certifications | 10 |
Client Management | 8 |
Professional Skills & Interview Preparation | 45 |
Total | 283 |
Related Courses
Full Stack
Development
Gain expertise in front-end, back-end, web development, application development, and software development technologies at different levels.
Contact.
Address
12B Nguyen Huu Canh, Ward 19, Binh Thanh District, HCMC
Phone Number
(08)-3620.7722 | 1900232375
info@k-group.asia